Back to Posts
07/09/18
How start-ups land enterprise customers

For a start-up, enterprises are notoriously hard to crack. Accessing decision makers can be hard and you often have to jump through numerous compliance-driven hoops (POCs, RFPs, Quarterly Financial Accounts etc). A quicker way in could be via a pre-qualified ‘channel partner’. Of course there is a cost, but, crucially, your product will be out there.

Back to Posts