Back to Posts
01/02/19
Brand extension – Fisherman’s Friend throat lozenge

Launched in 1865, the famous extra strong throat lozenge, Fisherman’s Friend, is in rude health. The firm behind the brand now moves product all over the world in different flavoursThe Germans consume it as a pick-me-up, the Scandinavians prefer a salty version and the Thais eat them in the form of a fruity chewing gum. Hats off to this family owned business whose growth strategy would appear to stand the test of time.

Back to Posts