Start with vision and mission rather than costs and benefits. It frees your mind to dream big and achieve more.
Never mind your talented tech team, how about a clear, concise, purpose driven story that resonates with customers?
Google understands positioning i.e. how our minds work. That’s why we type ‘keywords’ in their search bar.
‘If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time.’