The entrepreneurial mindset

Start with vision and mission rather than costs and benefits. It frees your mind to dream big and achieve more.

Nobody cares about your tech stack

Never mind your talented tech team, how about a clear, concise, purpose driven story that resonates with customers?

Google’s position

Google understands positioning i.e. how our minds work. That’s why we type ‘keywords’ in their search bar.

Winston Churchill

‘If you have an important point to make, don’t try to be subtle or clever. Use a pile driver. Hit the point once. Then come back and hit it again. Then hit it a third time.’