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30/11/18
Advertising & positioning

Positioning yourself in 5 different ways in ad campaigns implies that you’re i. unsure of your competitive advantage ii. trying to be all things to all people iii. hoping that one of your product benefits sticks. With a lack of clarity, confusion reigns. As successful advertising executives will tell you, prospects are drowning in a sea of information. To cut through and gain mindshare, a strong, consistent message is the only way to effectively position your product or business. Always has been, and always will be.

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